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• Sales Rank: #3758165 in Books
• Published on: 1994
• Binding: Paperback

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[L301.Ebook] Ebook Download The story of the treasure-seekers, by Edith Nesbit

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This book speaks about Bastable’s family. When their father's business fails, the six Bastable children decide to restore the family fortunes. But although they think of many ingenious ways to do so, their well meant efforts are either more fun than profitable, or lead to trouble.

• Published on: 2015-07-07
• Released on: 2015-07-07
• Format: Kindle eBook

Review
I loved the direct first-person narrative in the clear, forthright tones of Oswald Bastable Jacqueline Wilson I love E. Nesbit - I think she is great and I identify with the way that she writes. Her children are very real children and she was quite a groundbreaker J. K. Rowling I love E. Nesbit Neil Gaiman Guaranteed to jerk a tear from the most stony-faced child... Observer Nesbit's ability to transcend the ages... shows her remarkable understanding of what mattered to people and always would... Independent

About the Author
Edith Nesbit (1858 – 1924), was a mischievous, tomboyish child who grew up to be an unconventional adult. She and her husband were founder members of the socialist Fabian Society and their home became a centre for socialist and literary discussion. Their friends included some of the time’s greatest writers and thinkers, including George Bernard Shaw and H. G. Wells. Everything about Edith showed her as a woman trying to break out of the mould demanded by English society at the time – she expressed her individuality through her clothes, hairstyle, lifestyle and her habit of speaking forcefully on almost any subject. She lived her socialism and late in life her charitable deeds brought her close to bankrupcy. E. Nesbit – she always used the plain initial for her writing and was sometimes thought to be a man – started to write for children after years of successful writing for adult magazines. She was asked to write about her childhood but instead of facts chose to describe her happy girlhood in fiction. The result was books still read today, firm bestsellers for decades. She was brilliant at combining real-life situations with elements of fantasy and humour. Films –such as The Railway Children - have kept her stories in the public eye and her magical fantasies, including Five Children and It, continue to delight each new generation of children.

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14 of 14 people found the following review helpful.
E. Nesbit did not write for children.
By Tracet
Oh, yes, I quite enjoyed Five Children and It and The Phoenix and the Carpet and so on when I was a child; they're magnificent children's books. But listening to the Librivox recording of The Story of the Treasure-Seekers makes it very, very clear that the magnificent Ms. Nesbit had very firmly in mind the parents who would be reading the books aloud at bedtime. One beautiful example is a scene in which an adult abruptly rises from his seat and walks away to stand at the window with his back to the children in his office. The narrator says he believes the man was trying to conceal his emotions. Which is very true; the emotions, however, were not what the narrator thought. But the narrator, and any child reading or listening who has utter faith that all is just as the narrator perceives it, may believe one thing; the beautiful layer of comedy in the moment is reserved for the grown-ups.

Thank goodness we get something; in almost everything else the children are the fortunate ones.

The Bastable children possess an innocence which I'm very much afraid is impossible for even a twelve-year-old today. I've seen comments out there amongst the reviews about "imperialist overtones" and casual racism. Thing is, though, this was first published in 1899, and like it or not the world was a very different place then, and as I read it even what could be considered racist has an innocence that keeps it from being offensive. The children are given to understand that a visitor is an Indian, and - fed on adventure novels - assume Amerind, and ask him about beavers. He's India Indian, though, and has no information on such creatures. I honestly don't see how the children's honest excitement about and sympathy for someone from far away who describes himself as a poor broken-down fellow (which they also take literally) can be translated as racist, especially in 1899, and the one extremely unfortunate exclamation that can be (the same as is found in L.M. Montgomery's A Tangled Web) was, sadly, a much more common epithet a hundred years ago.

These are the sort of fictional children that make me despair over today's kids: imaginative, well-read, well-spoken, thoughtful under the childish self-centeredness, and self-sufficient; they make today's kids (American, at least) look like Neanderthals. They're not perfect little angels - E. Nesbit was never stupid. But they do set a ludicrously high standard.

Dora, the eldest (at 13 or 14?), comes off as a bit of a prig (though this is dealt with in a later chapter in such a way that it made me cry), desperately trying to maintain some moral high ground in a horde of siblings who think it would be absolutely smashing if there were still highwaymen on the heath - or, even better, if they could be highwaymen on the heath. Her objection is that it's "wrong" - as in illegal and people hang for such things, not so much as in the victims of the highwaymen didn't think it was quite so smashing. The again-innocent bloodthirstiness of the kids is remarkable, and just fun.

Oswald, the oldest boy at 12 and (you might guess, or you might not!) the narrator of the story, is very nearly as brave and honourable as he wants to appear, and very straightforward. It's rather lovely to see him reluctantly, realistically doing the right thing throughout the book, proceeding quietly and alone when practical - the older ones all do that, shouldering responsibility and striving to make things right when they go wrong. The fierce affection and loyalty among the siblings is, like their father's poverty and worries, never explicitly stated: it doesn't have to be. It is shown, not told.

The four younger children - Noel and Alice and H.O. and Dickie, ranging down to I believe six years old - are every one expected by their elder siblings to be just as sharp and responsible and willing and able to contribute as Oswald and Dora. Some allowances are made for their extreme youth, but for the most part they are equal partners in the treasure-seeking, receiving an equal share in any profits - though sometimes excused by protective siblings from punishments.

I don't remember E. Nesbit reducing me to tears in the past. This did. And, yes, I laughed out loud. I missed the magic element of some of the other books - but only at first. It didn't take long to realize that most of the magic of E. Nesbit's writing is actually in E. Nesbit's writing.

To that point: "No book is really worth reading at the age of ten which is not equally - and often far more - worth reading at the age of fifty and beyond." ~ C.S. Lewis. I look forward to reading E. Nesbit when I'm fifty, and beyond.

3 of 3 people found the following review helpful.
The Bravest of People
By S. Grotzke
Point: A true view of a person can be seen when he acts upon what he believes to be true, not necessarily what has been "proved" to be true.

Path: The Bastable children, 6 in total, are in search of restoring the lost fortunes of the good Bastable family name. Their mother died several years earlier, and the business of their father is not good. They each concoct a way in which they believe that they will be able to restore the lost fortunes. Chapter by chapter they each try their ways at encountering treasure. Their full imaginations carry the reader through a world in their minds which is perhaps much more real than the world which I have chosen to see.

Sources: An imagination alive with the fire of youth.

Agreement: The imagination is not a hindrance, or a childish bane. It is the lens through which we see our world, the interpretive grid by which we understand what is beyond.

Personal App: Some of the bravest people in this world are under the age of 10. Those who act nobly upon what they believe, not necessarily what has been proved to be true, are those with real courage. Anyone can walk to the bathroom at night because they have convinced themselves that no one is in the house. But the child who walks stiffly down the hallway when he is convinced that there is a robber in the house, he is the braver.

I thoroughly enjoyed this book. I would have liked to see the ending changed to be more of a recognition of the true fortunes they possessed in their imagination and family. I laughed at parts, nearly cried at others.

2 of 2 people found the following review helpful.
Nesbit's Funniest and Most Accessible Book
By Pop Bop
So, here it is - a Kindle freebie with loads of positive reviews, but it's from 1899 and you suspect the positive reviews may just be filtered through the gauzy haze of happy childhood reading memories. Is it worth a try? I suggest the answer is "Yes".

Edith Nesbit was not a Victorian novelist with either a tendency toward vapors or an intimidating moralistic streak. She was most certainly a pip - opinionated, idiosyncratic, courageous, and undeterred by lack of precedent. She basically pioneered the writing of children's books that featured realistic children, honest humor, and respect for young readers. She avoided morals in favor of plain common sense, and she understood that siblings could love and support each other even while bickering. There is nothing stodgy about her books except for stodgy things and people she makes a bit of fun of.

Many of her more famous books are fantasies or have an element of "Boy's Own" adventure, but this book could readily be put forth as her funniest. There is broad humor, witty commentary, irony, and dry as dust understatement that readers of many different ages and abilities will pick up on to a greater or lesser degree. While you might expect it, the writing is not terribly formal or complex, just a bit more structured. It would be easy enough even for a younger reader to get into the flow of Nesbit's elegant and engaging, but light and very reader-friendly writing style.

The Bastable kids are good, funny, bright kids. They are also brave and honorable. They have the kid equivalent of style. Even if they do mess up a bit it's usually because they tried to do too much rather than too little. Their conversations, both among themselves and with adults, are as fresh and vivid as though they took place yesterday and any of the Bastables could slip right now into a middle grade school daze novel and fit right in - that's how good Nesbit was.

So, well worth a toss and likely to be a winner.

Please note that I found this book while browsing Amazon Kindle freebies. I have no connection at all to the publisher of this book.

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[P430.Ebook] Download PDF Ethics and Values in Industrial-Organizational Psychology (Applied Psychology Series), by Joel Lefkowitz

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Ethics and Values in Industrial-Organizational Psychology is one of the first books to integrate work from the fields of moral philosophy, moral psychology, IO Psychology and political and social economy, as well as business. It sets out to provide a "framework for moral action" and presents practical models for ethical decision making. It can serve as a textbook for ethics courses, at the graduate and doctoral level, in organizational psychology, organizational behavior, marketing, and human resource management.


It will be a resource to anyone interested in ethics and standards in psychology and business.

• Sales Rank: #5727648 in Books
• Published on: 2003-05-01
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 6.00" w x 1.25" l, .0 pounds
• Binding: Hardcover
• 512 pages

Review

The final chapter (15) provides a superb conclusion to the book. After laying out the broad moral principles that are the root of ethical action, Lefkowitz guides the reader through three stages of moral and ethical problem solving....This book shouldn't just be on everyone's bookshelf--it ought to be read by everyone in the profession.
—Personnel Psychology

The title of the Lefkowitz book, the latest addition to the Erlbaum series of volumes in applied psychology, tells only half the story. Lefkowitz does indeed take readers through a wide range of issues exploring ethics and values psychologists encounter in industrial and organizational (I/O) consulting, but he also packs a wealth of scholarly depth and pedagogical wisdom into a 493 page paperback volume....a scholarly tour de force integrating moral philosophy and psychology. The first six chapters could stand toe to toe with any philosophy textbook, integrating the work of ethical philosophers with psychological work on moral development.
—Contemporary Psychology

Lefkowitz does indeed take readers through a wide range of issues exploring ethics and values psychologists encounter in industrial and organizational (I-O) consulting, but he also packs a wealth of scholarly depth and pedagogical wisdom into a 493 page paperback volume. The final package provides fascinating reading for anyone interested in rapidly acquiring a background in ethical philosophy, as well as learning to teach professional ethics....The book is] a scholarly tour de force integrating moral philosophy and psychology.

Joel Lefkowitz has taken on a major challenge and the book should be a landmark (maybe even a 'beacon') for the field.
—Edwin A. Fleishman
George Mason University

This well-organized, beautifully written and surprisingly comprehensive overview of ethics and values is a timely and probably definitive contribution to the professional literature. Lefkowitz deftly lays out the philosophical foundations for morality, then applies them to a range of contemporary problems--a must read for all practitioners.
—Robert Hogan
Hogan Assessment Systems

The book provides great depth of scholarship, is logically organized, and provocative. It should be required reading for all those entering the field of industrial organizational psychology.
—Daniel R. Ilgen
Michigan State University

The timing of the book could hardly be better. Our culture is facing massive ethical crises in many sectors of society....Psychologists who work with organizations cannot escape being touched by these forces...Joel's book provides a useful antidote to these problems.
—Clayton P. Alderfer
Rutgers, The State University of New Jersey

About the Author
Cleveland is Professor of Psychology at Colorado State University. She received her PhD from the Pennsylvania State University in psychology.

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0 of 0 people found the following review helpful.
Five Stars
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Prime shipping is the best. Book exactly as described, great condition.

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[A297.Ebook] Free PDF Thinking Like A Designer: Principles and Tools for Effective Web Design, by Sacha Greif

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NOTE FROM THE AUTHOR

I have a confession to make: I call myself a designer, but I never went to design school, only worked in a web agency for a couple months, and learned what I know by reading blogs and following along tutorials.

I think this is one of the reasons why I love writing and blogging: it gives me a chance to give back and in turn help aspiring designers just like I was helped myself.

And I also blog because I want to show that although good design can often feel magical, the process itself isn't: it's just about mastering the basics, and a lot of hard work. If I can do it, I believe you probably can as well.

So what you have here is a selection of the most interesting articles I've written over the past couple years. All I hope is that they will help make a long plane ride a little bit shorter, and just maybe give you some new perspectives on design.

EXCERPT FROM THE BOOK

User Experience is a term you hear thrown around a whole lot lately. For some people it means the way a site looks and feels, for others it's all about a site's architecture, but for most of them it's just an empty buzzword that doesn't mean anything at all.

User experience is all that and much more. It literally is what users think and feel while using your product.

UX Is Everywhere

If your site has a painless sign-up process, that's part of the user experience. If your site uses gorgeous photos, that's part of the user experience. If your site is unbearably slow, that's UX too. And if your site is perfect, but there's a bug in your code and you end up charging people twice as much for your product, well guess what, that's also part of their (very bad) user experience.

So "user experience design" can include web design, photography, speed optimization, coding, to say nothing of copywriting, branding, security, interaction design, or information architecture.

We're All User Experience Designers

It logically follows that someone who calls himself a "user experience designers" should be involved in every one of those aspects. But instead, actual "user experience designers" usually come in during the early stages of a project, and use wireframes and prototypes to plan out design, architecture, and interactions. Don't get me wrong, I'm not saying it's not a real job. But I feel like it should be called something else, like maybe "Prototype Designer" or "User Experience Consultant" if the person comes in at a later stage to analyze an existing site.

In my mind, the title of "User Experience Designer" does not belong to a single person. Instead, it should be embraced by everybody contributing to the project, whether they are a designer, coder, photographer, writer, or systems administrator. Because after all, their work is what ultimately defines the user's experience.

"Can You Add More UX to It?"

Why is that important at all? Isn't all this just a question of semantics? Well, yes, it is. But bad semantics lead to bad communication, and that in turn leads to bad results. It's not uncommon to hear clients asking if you "do UX" or asking a designer if they "focus on UX." UX soon becomes an empty buzzword that can mean whatever the client wants it to mean.

User Experience Professionals have done a great job of promoting UX as a concept. But I feel it's now time that designers reclaim that term and make it clear that "UX" is not a mysterious new idea, but instead part of what every designer does every day.

Buy the book to read more!

CHAPTER OUTLINE

Introduction
+ Introduction
+ Coders Who Can't Design, Designers Who Can't Code
+ Does Design Really Matter for Start-Ups?

Design Principles
+ Design Principles
+ Why There Is No Such Thing as a UX Designer
+ Usability and the Lowest Common Denominator
+ Why wireframes can hurt your project.
+ ...and much more

...and much more

• Sales Rank: #1933605 in eBooks
• Published on: 2012-08-14
• Released on: 2012-08-14
• Format: Kindle eBook

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0 of 0 people found the following review helpful.
Great book
By E. Saunders
I'm not a web designer. I hardly know how to turn on the computer but I loved this book and it gave me inspiration for my website.

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[M219.Ebook] Download Ebook A Guerrilla Guide to Doing Business in China, by Christian D. Taulkinghorn

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A Guerrilla Guide to Doing Business in China is aimed not at multi-nationals but small entrepreneurs. It focusses on opportunities suitable for individuals that do not need large amounts of financial investment.
The general perception is that China has now begun a long-term economic slowdown. Industries that allow foreign investment have become so competitive and costly that many foreign companies are moving on to find better opportunities in other developing economies. Arbitrary law enforcement, rising labour costs and tough entry barriers set by the government are convincing large corporations to seek easier pickings elsewhere. This means that there more and more cracks and niches where small business operators can gain a foothold. Technomads and Perpetual Travellers especially, are nimble and flexible enough to profit from China's maturing markets. This book is collection of possible opportunities as recorded by an entrepreneur and travel writer that has spent the last ten years criss-crossing this vast country.
There are plenty of books out there on how to do business in China. This book is different in that it lists specific opportunities that deserve further investigation. If you know that you want to do business in China but are still not sure which area is most suitable then this is the book for you. This book also benefits from a supporting discussion forum at guerrillainchina.com where potential entrepreneurs are able ask for advice and 'old China hands' can share their experiences.

• Sales Rank: #806446 in eBooks
• Published on: 2015-01-31
• Released on: 2015-01-31
• Format: Kindle eBook

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1 of 1 people found the following review helpful.
A wealth of information
By Amazon Reviewer
Lots of information in here. Nearly eight hundred pages of material which is great when so many other ebooks these days are just fifty or sixty rushed out pages. There really is a lot of information in here, mostly stuff that just is not covered elsewhere even on the China business related forums that I have seen.

1 of 1 people found the following review helpful.
Different from just about anything else I have seen
By Amazon Customer
I haven't seen this kind of information anywhere else. It is not in guide books or other China business books. Maybe because it is all based on personal experience. It won't appeal to everybody but for anybody visiting or going to live in China it offers some really interesting insights.

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[U638.Ebook] PDF Download The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media

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• Published on: 1601
• Binding: Hardcover

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[M373.Ebook] Download How Color Affects Food Choices, by Costa Magoulas

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The first to feast is the eyes. Color has a very strong influence in the foods we choose to eat. This is a training course designed to provide a tool for hospitality educators to teach and demonstrate how foods’ color affects the decisions customers make when making their selections. Comprehensive training of front and back of the house personnel is essential to a successful operation. This lesson plan may be used in hospitality classes as well as restaurants, concessions, and hotels for employee training in culinary operations. Course includes 4 lectures, 4 assessments and answer keys (with suggested grading rubrics), guide for instructor led taste samplings, guide and recipes for in class color and taste comparisons, instructions for blind comparative taste test, and 2 recommended assignments.

• Sales Rank: #1427634 in eBooks
• Published on: 2012-07-06
• Released on: 2012-07-06
• Format: Kindle eBook

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11 of 12 people found the following review helpful.
An effective tool to teach with and learn from as well.
By Event Planne
This book is timely and needed in today's culinary world that reaches beyond the past meat and potatoes standard. With so many more choices of flavors and spice combinations to please the tongue, so is it just as importance to please the eye. This manual will educate the beginner student and the advance chef of how presentation affects the consumer's choice at the restaurant table or visual menu. Food is not just a choice anymore, it's an experience of which this manual will greatly contribute to how color affects the consumer's menu choices.

4 of 5 people found the following review helpful.
How Color Affects Food Choices
By Judy Conte-Battenfield
This book reveals Costa Magoulas' innovative approach to all his culinary expressions. This will be helpful, not only to professionals but anyone who enjoys cooking and sharing.

3 of 4 people found the following review helpful.
The importance of color.
By Russell H. Warren
We are continually bombarded by colors that affect our perceptions and guide our moods and choices. Chef Magoulas has worked hard to collect data that show the importance of color for culinarians in designing menus, platings, and overall color schemes.

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Book by Sheriff, R. E., Geldart, L. P.

• Sales Rank: #4874678 in Books
• Brand: Brand: Cambridge University Press
• Published on: 1984-02-24
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .71" w x 7.52" l,
• Binding: Hardcover
• 240 pages

Features

• Used Book in Good Condition

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0 of 0 people found the following review helpful.
Five Stars
By Alberto L. Valldejuli
Excellent product, great price and outstanding shipping. Highly recommended.

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How can buyers and sellers calculate the assets of the acquired firm in a merger or acquisition?

How can an organization affect the firm's stock price using the leverage of intellectual assets?

Identifying a firm's assets, especially its intellectual assets-the proprietary knowledge expressed as a recipe, formula, trade secret, invention, program, or process-has become critical to a company's overall vision and strategic plan and essential in such transactions as stock offerings or mergers. In the era of the knowledge-based company, where the firm's genius and future lies in its ideas, a firm's collective know-how has become a measurable commodity-and as much a part of its bottom line as the condition of its cash investments, plant, and equipment. Extracting and measuring the real value of knowledge is essential for any corporate head who knows how high the stakes have become for corporate survival in the information age-where the innovative idea is as good as, if not better than, gold! Value-Driven Intellectual Capital is a corporate and financial executives' handbook to the new world of intangible assets-what they are and how to convert them into cash or strategic position. Written by one of the seminal thinkers in the field, and the key organizer of the ICM Gathering, a group of leading-edge knowledge-based companies, Value-Driven Intellectual Capital explains the new, boundary-expanding world of intellectual assets-where translating an innovative idea into bottom-line profits involves a tightly focused strategy with clear directives for making it happen. A blueprint for turning corporate knowledge, know-how, and intellectual property into a sustainable competitive weapon that will build a firm's reputation and market share, this practical, insightful book outlines:
* Basic concepts underlying IC (intellectual capital) and corporate value creation
* The linkage between IC, business strategy, and profits
* The different kinds of value-including qualitative and quantitative -firms realize from their IC
* Activities required to produce the value firms desire from their IC
* Methods for calculating the dollar value of companies-for market capitalization and mergers or acquisitions
* An economic model of an IC company

The book's appendix is a valuable distillation for corporate and financial executives, managers, researchers, and analysts of IC's basic working concepts and definitions, including the principles underlying value creation and value extraction, the concepts and strategies used by successful companies, the sources of value for knowledge companies, and the mechanisms used to convert that value into real profits. And since it is managerial talent that turns intellectual property into business assets, the book provides an arsenal of key concepts, methods, and processes for aligning with and using intellectual property as an active element of a firm's business strategies. It concludes with a discussion of how value is extracted from human capital, focusing on its elusive magnetic core: creativity and productivity. In an era in which firms are increasingly accountable to shareholders and success is judged solely by stock price, knowing how to measure and extract the value of a firm's intellectual assets has become one of the most critical and essential skills needed by CEOs today. Reflecting the most innovative thinking from some of the most sophisticated firms in the world, Sullivan's Value-Driven Intellectual Capital is a manifesto, a clarion call to excellence for any corporate or financial executive, merger and acquisition partner or investor who understands how much future corporate survival

• Sales Rank: #1486620 in eBooks
• Published on: 2008-05-02
• Released on: 2008-05-02
• Format: Kindle eBook

From the Inside Flap
How do firms like Hewlett-Packard, Du Pont, Dow Chemical, IBM, and Texas Instruments routinely convert the ideas of their employees into profits that sustain the corporation? How can buyers and sellers calculate the assets of the acquired firm in a merger or acquisition? How can an organization affect the firm's stock price using the leverage of intellectual assets? Identifying a firm's assets, especially its intellectual assets-the proprietary knowledge expressed as a recipe, formula, trade secret, invention, program, or process-has become critical to a company's overall vision and strategic plan and essential in such transactions as stock offerings or mergers. In the era of the knowledge-based company, where the firm's genius and future lies in its ideas, a firm's collective know-how has become a measurable commodity-and as much a part of its bottom line as the condition of its cash investments, plant, and equipment. Extracting and measuring the real value of knowledge is essential for any corporate head who knows how high the stakes have become for corporate survival in the information age-where the innovative idea is as good as, if not better than, gold! Value-Driven Intellectual Capital is a corporate and financial executives' handbook to the new world of intangible assets-what they are and how to convert them into cash or strategic position. Written by one of the seminal thinkers in the field, and the key organizer of the ICM Gathering, a group of leading-edge knowledge-based companies, Value-Driven Intellectual Capital explains the new, boundary-expanding world of intellectual assets-where translating an innovative idea into bottom-line profits involves a tightly focused strategy with clear directives for making it happen. A blueprint for turning corporate knowledge, know-how, and intellectual property into a sustainable competitive weapon that will build a firm's reputation and market share, this practical, insightful book outlines:Basic concepts underlying IC (intellectual capital) and corporate value creation
* The linkage between IC, business strategy, and profits
* The different kinds of value-including qualitative and quantitative-firms realize from their IC
* Activities required to produce the value firms desire from their IC
* Methods for calculating the dollar value of companies-for market capitalization and mergers or acquisitions
* An economic model of an IC company
The book's appendix is a valuable distillation for corporate and financial executives, managers, researchers, and analysts of IC's basic working concepts and definitions, including the principles underlying value creation and value extraction, the concepts and strategies used by successful companies, the sources of value for knowledge companies, and the mechanisms used to convert that value into real profits. And since it is managerial talent that turns intellectual property into business assets, the book provides an arsenal of key concepts, methods, and processes for aligning with and using intellectual property as an active element of a firm's business strategies. It concludes with a discussion of how value is extracted from human capital, focusing on its elusive magnetic core: creativity and productivity. In an era in which firms are increasingly accountable to shareholders and success is judged solely by stock price, knowing how to measure and extract the value of a firm's intellectual assets has become one of the most critical and essential skills needed by CEOs today. Reflecting the most innovative thinking from some of the most sophisticated firms in the world, Sullivan's Value-Driven Intellectual Capital is a manifesto, a clarion call to excellence for any corporate or financial executive, merger and acquisition partner or investor who understands how much future corporate survival and success depends on the simple enduring genius of a good idea and the need to convert those ideas into corporate value.

From the Back Cover
How do firms like Hewlett-Packard, DuPont, Dow Chemical, IBM, and Texas Instruments routinely convert the ideas of their employees into profits that sustain the corporation?

How can buyers and sellers calculate the assets of the acquired firm in a merger or acquisition?

How can an organization affect the firm's stock price using the leverage of intellectual assets?

Identifying a firm's assets, especially its intellectual assets-the proprietary knowledge expressed as a recipe, formula, trade secret, invention, program, or process-has become critical to a company's overall vision and strategic plan and essential in such transactions as stock offerings or mergers. In the era of the knowledge-based company, where the firm's genius and future lies in its ideas, a firm's collective know-how has become a measurable commodity-and as much a part of its bottom line as the condition of its cash investments, plant, and equipment. Extracting and measuring the real value of knowledge is essential for any corporate head who knows how high the stakes have become for corporate survival in the information age-where the innovative idea is as good as, if not better than, gold! Value-Driven Intellectual Capital is a corporate and financial executives' handbook to the new world of intangible assets-what they are and how to convert them into cash or strategic position. Written by one of the seminal thinkers in the field, and the key organizer of the ICM Gathering, a group of leading-edge knowledge-based companies, Value-Driven Intellectual Capital explains the new, boundary-expanding world of intellectual assets-where translating an innovative idea into bottom-line profits involves a tightly focused strategy with clear directives for making it happen. A blueprint for turning corporate knowledge, know-how, and intellectual property into a sustainable competitive weapon that will build a firm's reputation and market share, this practical, insightful book outlines:
* Basic concepts underlying IC (intellectual capital) and corporate value creation
* The linkage between IC, business strategy, and profits
* The different kinds of value-including qualitative and quantitative -firms realize from their IC
* Activities required to produce the value firms desire from their IC
* Methods for calculating the dollar value of companies-for market capitalization and mergers or acquisitions
* An economic model of an IC company

The book's appendix is a valuable distillation for corporate and financial executives, managers, researchers, and analysts of IC's basic working concepts and definitions, including the principles underlying value creation and value extraction, the concepts and strategies used by successful companies, the sources of value for knowledge companies, and the mechanisms used to convert that value into real profits. And since it is managerial talent that turns intellectual property into business assets, the book provides an arsenal of key concepts, methods, and processes for aligning with and using intellectual property as an active element of a firm's business strategies. It concludes with a discussion of how value is extracted from human capital, focusing on its elusive magnetic core: creativity and productivity. In an era in which firms are increasingly accountable to shareholders and success is judged solely by stock price, knowing how to measure and extract the value of a firm's intellectual assets has become one of the most critical and essential skills needed by CEOs today. Reflecting the most innovative thinking from some of the most sophisticated firms in the world, Sullivan's Value-Driven Intellectual Capital is a manifesto, a clarion call to excellence for any corporate or financial executive, merger and acquisition partner or investor who understands how much future corporate survival and success depends on the simple enduring genius of a good idea and the need to convert those ideas into corporate value.

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About the Author
PATRICK H. SULLIVAN (psullivan@icmgroup.com) is an expert at creating profits from intellectual assets and is considered one of the leading conceptual thinkers in extracting value from intellectual capital. He is a founding partner of the ICM Group, a Palo Alto, California-based consulting company focused on managing intellectual capital to maximize value. He is also cofounder of the ICM Gathering, composed of managers of intellectual capital for large, diverse international companies who meet to exchange information on new and innovative management techniques.
He is a frequent speaker on a range of topics concerning the management of intellectual capital including stock value, licensing, and developing profits from IC. He is a member of the Licensing Executives Society (where he was the founding chairman of its Intellectual Capital Management Committee), the World Intellectual Property Trade Forum, and the American Bar Association Intellectual Property Licensing Section, and a fellow of the American Council on Education. He is a frequent contributor of articles on intellectual capital management for leading journals, the author of Profiting from Intellectual Capital, and the coauthor of Technology Licensing: Corporate Strategies for Maximizing Value, both published by Wiley.

Most helpful customer reviews

28 of 30 people found the following review helpful.
An invaluable introduction to IC Management
By Turgay BUGDACIGIL
"In 1999, CEO Magazine and Arthur Andersen hosted a roundtable luncheon for CEOs interested in discussing intellectual capital (IC) and its impact on the firm as we know it. The luncheon drew 17 CEOs representing both manufacturing and service industry companies. All were intrigued by the potential hidden value that the intellectual capital perspective suggests lies untapped within their businesses, but none knew what kinds of value they could obtain from their company's intangible assets or how they might go about it. They just knew that there was hidden value in their companies and that it was somehow wrapped up in the thoughts, skills, innovations, and abilities of their employees. They wanted to learn more about this value: how to harness it, direct it, and extract value from it. This book is written for those CEOs and for anyone else who wants to know how to extract the hidden value that resides within the firm's intellectual capital. As of this writing dozens of firms actively engage in extracting value from their IC. The people directing the activities for these firms have formed a community (called the ICM Gathering) to share their ideas and success stories. With the expectation of a very few proprietary bits of information that could be useful to competitors, these firms are willing to share their knowledge, and this book draws heavily on their experiences. The purpose of this book is to help businesses profit from one of their most important assets, their intellectual capital" (from the Introduction pp.3-4).
In this context, Patrick H. Sullivan divides his book into three major parts as follows:
I. The Relationship Between Intellectual Capital and Corporate Value (Chapters 1-4). In this part, he basically:
* defines and discusses intellectual capital and its importance, and outlines some of the basic concepts underlying corporate value.
* describes a three-dimensional IC framework that reveals the IC aspect of the firm, and outlines the four key elements of the IC framework.
* discusses the kinds of value that intellectual capital provides to the firm, including direct and indirect, offensive and defensive, and internal and external value.
* discusses the ways managers may determine which activities are required to produce the firm's anticipated IC value.
II. Valuing Knowledge Companies (Chapters 5-7). In this part, he basically:
* discusses the concepts that underlie determining the amount of value that intellectual capital has for an organization.
* discusses the quantitative value of knowledge companies in two different kinds of situations: the value as a going concern (the stock market value), and the value in a merger or acquisition scenario.
* discusses the following questions: When determining how much to pay for a knowledge company being acquired, how does the potential purchaser make the calculation? Is the frame of reference an accounting or financial one? Or is it an intellectual capital one?
III. Managing Intellectual Capital (Chapters 8-12). In this part, he basically:
* describes the key elements involved in extracting value from intellectual property, including key decisions and decision-making processes, including who is involved, what information is needed by the decision-makers, what work processes are necessary to provide this information, what databases are needed to store the information, and how each decision will be implemented.
* discusses the similarities and the differences between intellectual property and intellectual asset and the implications this has for the intellectual capital management process.
* describes the relationship between knowledge, knowledge types, and intellectual capital, and introduces the relationship between knowledge and profits, the concept of value creation and value extraction.
* discusses management of the firm's core human capital and how they may be best employed.
* identifies the steps required of companies that want to implement and intellectual capital management capability.
In addition to these three parts, to reinforce the reader's knowledge, he discusses basic intelectual capital management (ICM) concepts and definitions, and provides a brief overview of the evolution of ICM as a working discipline in the appendix.
I highly recommend this invaluable study to all executives and HR practitioners.

15 of 16 people found the following review helpful.
An Excellent Teaching Tool within the Corporate Setting
By Robert R. Gruetzmacher, Dir., Intellectual Property and Licensing, DuPont Intellectual Assets Business
An important story to tell. Pat's new book is both an eye catcher and recipe for success. "Value Driven" takes the subject matter out the hypothetical and moves it into the real world where the bottom line counts. This is definitely suggested reading for any business manager charged with the responsibility extracting maximum value from the firms intellectual assets or more broadly, intellectual capital.
Written in a down-to-earth fashion, this is the first book of its kind to outline a roll-up-the-sleeves systematic approach to choosing the best options to leverage the firm's intangibles. Dr. Sullivan draws from his own experience as a leading consultant on the subject as well as that of companies who are recognized leaders in intellectual asset management.
As a practitioner, I will use this book within my own firm to help guide our business leaders as they wrestle with how to better manage their IA portfolios in order to achieve maximum shareholder value. A daunting task viewed by many, managing intangibles is made workable, providing a disciplined and systematic approach is adopted as Sullivan describes in his book.

5 of 6 people found the following review helpful.
A great place to start
By A Customer
I found this book very helpful for people in organizations that are complex. For small companies, sometimes we take for granted that managing human capital can be as easy as yelling over the top of a cube wall, and that applying for a patent can be amonumental achievement. But in companies where these things are routine, and systematic approaches are needed, Sullivan seems to present some credible, sound logic towards hot to approach these problems. This is not a how-to book, but returns to business management fundamentals to lay the ground work for an approach. There are no how-to books in this field, but this is an area that requires thought by readers, and Sullivan doesn't presume to know all the answers and detail. I have already applied many of the principles he presents in this book in my own company.

See all 10 customer reviews...

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